What is Ayurveda?

Ayurveda ( आयुर्वेद ), translated literally as “Life-Knowledge”, is an ancient science of life, health, and longevity which originated in India thousands of years ago.

In Ayurveda, balance is key. The Ayurvedic ideal of health is a wholistic equilibrium that includes not only the physical body, but also a person’s emotional states, thought patterns, spiritual condition and deeper connection to the environment and to all life.

Ancient Wisdom

In the vast treatises of Ayurveda, there are detailed descriptions that reveal the specific properties of hundreds of herbal ingredients.

It is said that much of this knowledge was received intuitively by a sage sitting deep in meditation in the midst of a forest, over 3000 years ago. Ancient rishis and sages continued to develop these insights into what eventually became the science of Ayurveda.

Ayurvedic Body Care

These discoveries gleaned from thousands of years of experiential research are full of a remarkable wisdom, and it is Auromere’s privilege to offer a full line of body care products imbued with this inheritance of knowledge. Each product is carefully, consciously, and responsibly crafted with premium Ayurvedic herbs and in accordance with Ayurvedic principles.

Auromere does not source from a sole manufacturer or entity, but works closely with several different manufacturers in India selected for their particular excellence, each with their own in-house expert Ayurvedic physicians, or vaidyas ( वैद्य ).

Every body is unique

What makes Ayurveda different from many modern medical practices is that Ayurveda considers the unique composition of each person, and does not attempt to arrive at a “one-size-fits-all” solution. Rather, it understands that what may help in one case might hinder in another.

Ayurveda uses three fundamental qualities as a basic framework for describing the unique makeup of each person. These qualities (known as the three doshas: Vata, Pitta, and Kapha) exist simultaneously in all things, and it is only a question of which doshas predominate in a given person at a given time.

Finding what’s right for you

To benefit the most from Ayurveda, it is helpful to know your own constitution. A person with a tendency towards Vata-type’s naturally dry skin may (and should!) have a different approach to skin care than a person with naturally oily, Kapha-type skin. The same principle can be applied to many other things, like what types of foods and eating habits are beneficial (and just as importantly, when these are most beneficial), what herbal remedies are most effective, and even what asanas (yoga postures) are most suitable.

If you don’t already know what dosha predominates in your body, use this online questionnaire from Joyful Belly to find out.

Auromere Ayurvedic Products

Auromere offers products designed to work harmoniously with all body types, and also offers a number of products specifically designed for particular doshas. Dosha-sensitive products include Soap, Shampoo, and our new Dosha Balancing Incense sets.

Featuring Neem

Neem — one of the most prominently recognized plants in Ayurveda — is featured in nearly every body care product offered by Auromere. Widely known throughout India for its almost miraculous properties (of which there are too many to list here), every part of the Neem tree has beneficial uses, ranging from skin care, to oral hygiene, to medicinal uses, and even plant-care, treating diseases and protecting against unwanted pests.

Auromere products with Neem include Toothpaste, Mouthwash, Neem Picks, Soap, Shampoo, Conditioner, and of course – Neem Balm!

Perhaps no other botanical better meets the true definition of a panacea than Neem.

Klaus Ferlow, world-renowned Neem researcher