New Product Announcement: Cinnamon Ayurvedic Toothpaste

Auromère Ayurvedic Toothpaste is our most popular product, coming in a variety of different flavors and formulations to suit everyone’s individual taste and needs: Fresh Mint, Fresh Mint (Zero-waste jar), Classic (Licorice), Mint-free and Foam-free Cardamom-Fennel. Now we are happy to introduce the newest variety of Auromère toothpaste, Cinnamon, with a delicious, spicy cinnamon flavor. […]

Ayurvedic Properties of Castor Oil

Castor oil is an important Ayurvedic ingredient with many beneficial properties, and is made from the pressed seeds or “beans” of the Ricinus communis plant native to India, East Africa and the Mediterranean Basin. Today the Castor oil plant is widespread throughout the world and prized for its many ornamental, commercial, and natural healing properties. […]

Manufacturer Spotlight: Vishwa Foundation

Logo of Vishwa Foundation surrounded by healthy lifestyle images

Auromère works closely with suppliers throughout India to provide authentic, natural Ayurvedic products of the highest quality, engaging local specialists, practitioners and cottage industries who provide employment in local village communities throughout the country. In this post we’ll be featuring Vishwa Foundation, the manufacturer of Auromère’s Ayurvedic Shampoo, Conditioner, Lotion, & Massage Oil. Vishwa Foundation […]

What Should You Do Post-Workout To Look After Your Body?

Athletic woman holding herself up with one arm

Regular exercise is vital for everyone, improving mood, longevity, and overall health, but your personal exercise routine must be uniquely yours. It should suit your body type, your goals, your preferences, your schedule, and your access to gym equipment (or lack thereof). Additionally, the workout isn’t the only important part: doing the right things after […]

Boosting your immunity through Ayurvedic principles

Woman walking on nature path towards sunlight with trees all around

Ayurvedic Concept of Immunity The concept of immunity in Ayurveda is described by Ayurvedic texts and physicians under the term, vyādhi-kṣamatva, or the ability of the body to bear or endure any injury or adverse external factor. In Ayurveda, diseases (roga) are classified into two categories: those which arise due to internal factors within one’s […]

Sanskrit: Golden Key to Ayurvedic Wisdom

Ayurveda is an ancient system of natural holistic medicine from India, passed on to modern times and surviving through two main lines of transmission: the unbroken teacher-student (guru-śiṣya or guruparampara) relationship, and the traditional reference texts of Ayurveda, including the suśruta-saṃhitā, caraka-saṃhitā, aṣṭāṃga saṃgraha, aṣṭāṃga hṛdaya and others. Both of these methods of transmission (oral […]

The Benefits of Hatha Yoga Practice

What is Hatha Yoga? Hatha Yoga is a traditional Indian system of self-development and self-perfection which includes regular practice of physical postures, called āsana, as well as techniques of breath control (prāṇāyāma) and meditation (dhyāna). Hatha Yoga is commonly just referred to as “yoga”, though properly speaking it is only one of many yogic systems […]

Book Highlight: The Integral Yoga – Sri Aurobindo’s Teaching and Method of Practice

What is Integral Yoga? What makes it different from other schools and systems of yoga and philosophy? How does one practice it and integrate it into one’s daily life? This book, containing a selection of letters written by Sri Aurobindo to his students, sets out to answer these questions in Sri Aurobindo’s own words. As […]

Moving towards Zero Waste

As conscientiousness and care for the Earth and the natural environment grows in the face of the many environmental challenges and dangers which confront our planet today (including global climate change and environmental pollution), there is likewise a growing global movement towards sustainable living and the reduction of human waste. The modern lifestyle of developed […]

Herb Spotlight: Barleria prionitis (vajradanti)

Barleria prionitis, also known as “Porcupine Flower”, is an important Ayurvedic herb for dental care, while also having other medicinal properties as well. Its name in Sanskrit is vajradanti or वज्रदन्ती (vajra meaning “diamond” and danti meaning “toothed” or “tusked”), which points both to its herbal use in Ayurvedic dental care as well its very […]

Eco-friendly, zero-waste packaging for Auromere’s most popular product

Auromère’s award-winning Ayurvedic herbal toothpaste in its most popular flavor, Fresh Mint, is now available in eco-friendly, zero-waste glass jars, with metal cap and wooden serving spoon for environmentally-conscious consumers looking for an eco-friendly alternative to traditional toothpaste tubes. This packaging contains no plastic and is 100% recyclable! Containing the same concentrated formula which lasts […]

Aromatherapy & Balancing the Body’s Three Doshas

The Three Doshas According to Ayurvedic wisdom, the body is composed of three constitutional humors or energetic qualities, called in Sanskrit doshas (tridoṣa), and these three doshas are known as Vata, Pitta and Kapha (vāta, pitta, kapha). Vata: The Vata dosha is generally characterized as light, thin, dry, quick, high-strung, fragile, wiry, flighty, brittle, and […]

An Ayurvedic Dental Care Regimen for Optimal Health of your Mouth, Teeth & Gums

In Ayurveda, one’s daily health and hygiene regimen is referred to as dinacaryā (दिनचर्या), or ‘daily practice’ in Sanskrit. This is a regular daily discipline to keep your mind and body in optimum health and wellness. Each one’s daily health and hygiene regimen will be different depending one one’s age, gender, state of health, body […]

Manufacturer Spotlight: KVM

Auromere works closely with suppliers throughout India to provide authentic, natural Ayurvedic products of the highest quality, engaging local specialists, practitioners and cottage industries who provide employment in local village communities throughout the country. In this post we’ll be featuring KVM Research Laboratories, the manufacturer of Auromere’s Herbomineral Mud Bath, Neem Balm, Face Wash, & […]

Book Highlight: Becoming One

Becoming One: The Psychology of Integral Yoga, compiled by Paulette Hadnagy, is a comprehensive compilation of the Mother’s conversations and writings on various psychological themes, which ultimately gives a broad view and introduction to what may be termed, the Psychology of Integral Yoga, the system of Yoga put forward by Sri Aurobindo and the Mother. […]

Taking Care of Your Skin Amidst the Coronavirus Pandemic

Medical experts say that one of the most effective deterrents to the spread of the coronavirus is frequent hand washing with soap and/or alcohol-based hand sanitizer. Although effective at preventing the spread of the coronavirus, frequent hand washing is not necessarily the best thing for your hands, which may become dry, sore, irritated, itchy or […]

Auromere Wrinkle Serum and the Ayurvedic Art of Sneha Kalpana

A process for producing potent serums All the prominent Ayurvedic texts like Sushruta Samhita, Charaka Samhita and Sharngadhara Samhita written by the ancient sages speak about the technique of medicinal infusion of the rejuvenating properties of various herbs into liquid media to produce potent serums. This process of medicinal infusion the sages called ‘sneha kalpana’. […]

Easy Ways to Make Your Beauty Regime 100% Vegan

With a quarter of millennials identifying as either vegan or vegetarian, it’s no surprise that the beauty industry is having to change direction and ditch animal testing and animal ingredients. Switching to vegan beauty products is easier than ever with so many options available, but it can still feel overwhelming at first when terms like ‘vegan’ and […]

Brushing your dog’s teeth with Auromere!

Did you know that periodontal (gum) disease is the most common clinical health condition in adult dogs, according to the AKC Canine Health Foundation? According to veterinarians, cleaning your dog’s teeth is just as important as cleaning your own, preventing the buildup of plaque and tartar and associated bacterias which ultimately lead to gingivitis and […]

Caring for your teeth with the power of Neem

The incredible benefits of Neem have been known since ancient times in Ayurveda, where it is described as sarva roga nivarini (सर्वरोगनिवारिणी) –“The protector from all diseases.” Nature’s toothbrush Every morning, people all over rural India entrust their oral health to the humble Neem tree, taking young twigs from nearby trees to brush their teeth […]