Happy Earth Day!
On the occasion of this Earth Day 2021, we repeat an ancient verse from the Hymn to the Earth in the Atharva Veda:
May She who is not overcome by the crowds of the sons of men,
Who bears many mountains and slopes and plains,
And trees and herbs and medicinal plants of various potencies,
May she the Earth extend and favor us.
Auroville: The City the Earth Needs
Did you know that 10% of all profits of Auromere Ayurvedic Imports are donated annually to support Auroville, “The City the Earth Needs”, in Tamil Nadu, southern India?
Auroville is a world pioneer in environmental regeneration, sustainability and conscious living since it was inaugurated in 1968. Before being settled, Auroville was a dry, barren plateau marred by cracked earth and hot winds. Today there is an oasis of lush, green forest cover throughout the settlement and local area, populated with various wildlife and native & exotic trees.
As the early efforts of the first Aurovilians were focused on settling the land, reforestation and water catchment, later efforts were made as the township developed, focusing in the areas of sustainable living, waste disposal, water management, eco-friendly town planning and others.
According to Auroville’s founding Charter:
Auroville wants to be the bridge between the past and the future. Taking advantage of all discoveries from without and from within, Auroville will boldly spring towards future realisations.
Auroville will be a site of material and spiritual researches for a living embodiment of an actual human unity.
There is a constant effort in Auroville for continuous research and the discovery of new methods and practices for living a truly sustainable life in harmony and cooperation with the natural world.
As the world becomes increasingly developed and grapples with serious ecological crises like laind, air & water pollution, deforestation, overfishing, biodiversity loss and climate change, Auroville seeks to find a way and be a model for the rest of the world of a sustainable life lived in harmony with nature, and rising beyond to the realization also of a real human unity and utopian life under the guidance of a higher consciousness.
Plant a Tree
Want to contribute and make a difference? Auromere sponsors a Plant a Tree program towards continued reforestation in Auroville and its environs. When placing your order for Auromere products on our website, donate $1 to plant a tree in Sadhana Forest, Auroville, and Auromere will match your donation to plant another tree!
- Plant a Tree$1.00