Auromere Wrinkle Serum and the Ayurvedic Art of Sneha Kalpana

A process for producing potent serums

All the prominent Ayurvedic texts like Sushruta Samhita, Charaka Samhita and Sharngadhara Samhita written by the ancient sages speak about the technique of medicinal infusion of the rejuvenating properties of various herbs into liquid media to produce potent serums. This process of medicinal infusion the sages called ‘sneha kalpana’.

Sneha kalpana refers usually to the infusion of Ayurvedic herbs into either an oil media (taila kalpana) or clarified butter (ghr̥ta kalpana) for improving “snigdhatā” – lustre and youthfulness of the skin.

A state of the art serum

Auromere Wrinkle Serum is a state of the art serum that combines the best of both techniques making it a unique one-of-a-kind Ayurvedic serum which can be considered a “mahā-snehanam” formula that imparts unparalleled gloss and youthfulness to the skin.

The serum is made with the royal combination of four antioxidant rich media for herbal infusion, namely milk, clarified butter (ghee), sesame oil and coconut oil and infused the following herbs known for their anti-aging properties: Vetiver (Chrysopogan zizanioides), Aloe Vera, Indian Gooseberry (Emblica officinalis), Tulsi (holy basil), Psoralea corylifolia, Licorice (mulethi), Indian Madder (Rubia cordifolia), Asparagus racemosus, Mango-ginger and Lavender.

Though it is a unique and original formula, it is very close to kumkumadi tailam, a classical Ayurvedic medicine with rejuvenating properties that was said to be formulated by the Ashwini Kumars, the ‘physicians of the gods’. This classic preparation also contains milk and sesame oil with a combination of different Ayurvedic herbs, and its reddish orange color too is the same. Among the Ayurvedic herbs, Manjishta (Rubia cordifolia), Licorice and Vetiver are common in both formulations.

Ayurvedic infusion technique

Each batch of Auromere Wrinkle Serum is prepared in small lots using state-of-the-art techniques prescribed in the 5000 year-old ancient texts. There are no ready-made herbal extracts or any synthetic acids used. Instead, a combination of fresh and sun-dried Ayurvedic herbs known for their rejuvenating properties are selected so that the medicinal properties of the herbs are infused afresh into the formula, right at the time of manufacturing.

The serum cannot be mass produced in boilers and must be prepared in small lots by heating on low flame (maṇḍa agni) in accordance with the Ayurvedic texts, due to the subtle difference of time (a few seconds only) between reaching the completion of the infusion and the burning point of the media.

This verse from the Sharngadhara Samhita (Sneha Siddha Lakshanam, 9.13) points out the final stage in the preparation of this type of Ayurvedic serum.

यदा फेनोद्गमस्तैले फेनशान्तिश्च सर्पिषि

गन्ध वर्ण रसोत्पत्तिः स्नेह सिद्धिः तदा भवेत् ||

When the foam first begins to appear due to oil media and

When the foam settles down peacefully due to clarified butter,

When the optimum smell, color and taste are imparted,

Then the sneha is said to be siddha (or ready).

Benefits of Auromere Ayurvedic Wrinkle Serum

Auromere Ayurvedic Wrinkle Serum is a unique rejuvenating formula for all ages, dosha and body types. It contains a host of natural antioxidants, micronutrients and naturally occurring organic acids (citric, lactic, lauric and linoleic fatty acids) and has no artificial preservatives, ingredients or chemicals. It is a deep-penetrating, nourishing serum that softens and smoothes the appearance of fine lines and wrinkles, especially for the delicate face and neck area. For your regular health and beauty routine, we have handpicked Ayurveda’s best herbs and media for skin care, including:

Amla or Indian Gooseberry which has a high Vitamin C content.
Licorice or Mulethi which has the antioxidants glabridin and licochalcone A which are known for their skin glow and anti-aging properties.
Aloe vera which is also known for skin softening, UV shielding and protection from sun damage.
Lavender which is known for reducing skin blemishes and for its aromatherapeutic properties which relieves stress and anxiety and promotes calmness.
Clarified Butter which is rich in organic natural acids that keep the skin soft, healthy and glowing. And many more!

For a more detailed review of the traditional Ayurvedic art of sneha kalpana, have a look at the article “A Progressive Pharmaceutical Review of Sneha Kalpana”, published in the International Journal of Green Pharmacy.

With best wishes to your health and wellness from Auromere!

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