Herb Spotlight: Methi (Fenugreek)

Fenugreek (Trigonella foenum-graecum) is an annual herb with a clover-like appearance native to the Indian subcontinent, though now widely cultivated in the Near East and Mediterranean regions. Known in India as Methi, Fenugreek is an integral part of Indian and Near Eastern cuisine. Both the fresh leaves and the seeds (first soaked overnight) are used […]

Mango Ginger in Ayurvedic Health & Beauty Care

Mango Ginger (Curcuma amada) is a highly respected herb in Ayurvedic skin and beauty care, with edible golden roots which taste like raw mango and beautiful pink-purple flowers. Known in Sanskrit as āmragandhā haridrā meaning “Turmeric, but with the fragrance of mango”, Mango ginger is a relative of both Ginger (Zingiber officinale) and Turmeric (Curcuma […]

Herb Spotlight: Checkered Orchid

Native to India and Southeast Asia, the Checkered Orchid (Vanda tessellata) is an epiphytic orchid with abundant aerial roots and beautifully checkered, sweet-smelling orchid flowers. While orchid enthusiasts and tropical gardeners might be in love with its enchanting flowers, it is also a key medicinal plant in Ayurveda and Unani systems of medicine — Unani […]

Herb Spotlight: Vetiver Root

Vetiver (Chrysopogon zizanioides) is a perennial bunchgrass originally native to India with many beneficial properties for Ayurvedic health and body care. Vetiver derives its name from the ancient South Indian Tamil language, where it means “dug-up root”. Also known as Khus Grass (and uśīra in Sanskrit), it is the fragrant roots of Vetiver (growing up […]

Tuvaraka Taila: The Ayurvedic Properties of Hydnocarpus Oil

Tuvaraka Taila is an Ayurvedic oil which comes from the cold-pressed seeds of the Tuvaraka, or Chalmogra, tree (Hydnocarpus wightianus), a small evergreen tree native to southern India. Tuvaraka is also known in Sanskrit as kuṣṭha-vairi which means, “The Enemy of all Skin Diseases”, as it has been known and used since ancient times for […]

Herb Spotlight: Hibiscus

The Hibiscus plant (Hibiscus rosa-sinensis) is famous the world over, especially in subtropical and tropical climates, for its large and beautiful flowers. Though its Latin name refers to it as the “Rose of China”, many botanists speculate that the plant’s origin is actually in India, from where it was first spread to China and to […]

New Product — Ayurvedic Conditioner Bar

A zero-waste Ayurvedic Conditioner Bar with Neem! We are happy to announce the arrival of Auromère’s newest product — the Conditioner Bar — an eco-friendly, plastic-free, zero-waste alternative for hair conditioning, which serves as a perfect complement to the Ayurvedic Shampoo Bar. Ayurvedic Formula: A tri-doshic Ayurvedic formula featuring five powerful herbal ingredients (Neem, Amla, […]

The Benefits of Ayurvedic Self-Massage

Self-Massage in the Ayurvedic Tradition Ayurvedic self-massage (abhyaṅga) is an integral and important part of the traditional Ayurvedic self-care routine (dinacarya). According to the ancient Ayurvedic text aṣṭāṅga hṛdayam (The Essence of the Eight Limbs of Ayurveda, in its chapter devoted to the daily self-care routine), self-massage with oil should be practiced every day and […]

Herb Spotlight: Turmeric

Turmeric — known scientifically as Curcuma longa and as haridrā (हरिद्रा) in Sanskrit — is an ancient and widely used cooking spice and Ayurvedic herb which has a multitude of beneficial herbal properties and medicinal uses. The rhizomes of the plant are either used fresh or dried. When dried, it is typically then ground into […]

Mantra and Japa in the Yoga of Transformation

A mantra (मन्त्र) is a sacred sound, word or verse which vibrates with spiritual light, or jyotis (ज्योतिस्), and power, or śakti (शक्ति). While the most common mantra in the spiritual tradition of Yoga is the sacred syllable oṃ (ॐ), some mantras are inspired verses from the scriptures, like the gāyatrī mantra (गायत्री मन्त्र) which […]

Herb Spotlight: Common Jujube (Ziziphus mauritiana)

“The jujube fruit is sweet and sticky, relieves constipation, and overcomes vāta and pitta. When ripe and dried, it destroys kapha and vāta without, however, increasing pitta.” badaraṃ madhuraṃ snigdhaṃ bhedanaṃ vātapittajit । tacchuṣkaṃ kaphavātaghnaṃ pittena ca virudhyate ॥141॥ From the Caraka Saṃhitā Ayurvedic Properties of the Jujube Tree The Common Jujube (Ziziphus mauritiana) is […]

New Product Announcement: Auromère Exfoliating Body Bar

We are happy to introduce to everyone the newest addition to Auromère’s line of unique Ayurvedic body care products: the Auromère Exfoliating Body Bar! Care deeply for your skin with this new Exfoliating Body Bar, formulated with Apricot kernels, Cinnamon powder, Neem and other synergistic Ayurvedic herbs for exfoliation and optimal skin care.  Particularly great […]

Ingredient Spotlight: Apricot Kernels

Apricot kernels are the seeds of the Apricot tree (Prunus armeniaca), native to Central Asia, and are very similar in taste, texture and appearance to Almonds. Though tasty (imparting its flavor to the famous Italian liqueur, Amaretto, among other things), Apricot kernels are edible only in small quantities, as eating large quantities can lead to […]

New Product Announcement: Cinnamon Ayurvedic Toothpaste

Auromère Ayurvedic Toothpaste is our most popular product, coming in a variety of different flavors and formulations to suit everyone’s individual taste and needs: Fresh Mint, Fresh Mint (Zero-waste jar), Classic (Licorice), Mint-free and Foam-free Cardamom-Fennel. Now we are happy to introduce the newest variety of Auromère toothpaste, Cinnamon, with a delicious, spicy cinnamon flavor. […]

Ayurvedic Properties of Castor Oil

Castor oil is an important Ayurvedic ingredient with many beneficial properties, and is made from the pressed seeds or “beans” of the Ricinus communis plant native to India, East Africa and the Mediterranean Basin. Today the Castor oil plant is widespread throughout the world and prized for its many ornamental, commercial, and natural healing properties. […]

Manufacturer Spotlight: Vishwa Foundation

Logo of Vishwa Foundation surrounded by healthy lifestyle images

Auromère works closely with suppliers throughout India to provide authentic, natural Ayurvedic products of the highest quality, engaging local specialists, practitioners and cottage industries who provide employment in local village communities throughout the country. In this post we’ll be featuring Vishwa Foundation, the manufacturer of Auromère’s Ayurvedic Shampoo, Conditioner, Lotion, & Massage Oil. Vishwa Foundation […]

What Should You Do Post-Workout To Look After Your Body?

Athletic woman holding herself up with one arm

Regular exercise is vital for everyone, improving mood, longevity, and overall health, but your personal exercise routine must be uniquely yours. It should suit your body type, your goals, your preferences, your schedule, and your access to gym equipment (or lack thereof). Additionally, the workout isn’t the only important part: doing the right things after […]

Boosting your immunity through Ayurvedic principles

Woman walking on nature path towards sunlight with trees all around

Ayurvedic Concept of Immunity The concept of immunity in Ayurveda is described by Ayurvedic texts and physicians under the term, vyādhi-kṣamatva, or the ability of the body to bear or endure any injury or adverse external factor. In Ayurveda, diseases (roga) are classified into two categories: those which arise due to internal factors within one’s […]

Sanskrit: Golden Key to Ayurvedic Wisdom

Ayurveda is an ancient system of natural holistic medicine from India, passed on to modern times and surviving through two main lines of transmission: the unbroken teacher-student (guru-śiṣya or guruparampara) relationship, and the traditional reference texts of Ayurveda, including the suśruta-saṃhitā, caraka-saṃhitā, aṣṭāṃga saṃgraha, aṣṭāṃga hṛdaya and others. Both of these methods of transmission (oral […]

The Benefits of Hatha Yoga Practice

What is Hatha Yoga? Hatha Yoga is a traditional Indian system of self-development and self-perfection which includes regular practice of physical postures, called āsana, as well as techniques of breath control (prāṇāyāma) and meditation (dhyāna). Hatha Yoga is commonly just referred to as “yoga”, though properly speaking it is only one of many yogic systems […]

Ingredient spotlight: Fuller’s Earth (multani mitti)

What is Fuller’s Earth? Fuller’s Earth (also known as multani mitti, or mud of Multan, in India), are clay minerals with amazing physical properties which allow them to completely absorb oil, grease and other wastes and impurities from whatever it comes in contact with. While named in India after the city of Multan (now part […]

Book Highlight: The Integral Yoga – Sri Aurobindo’s Teaching and Method of Practice

What is Integral Yoga? What makes it different from other schools and systems of yoga and philosophy? How does one practice it and integrate it into one’s daily life? This book, containing a selection of letters written by Sri Aurobindo to his students, sets out to answer these questions in Sri Aurobindo’s own words. As […]

Moving towards Zero Waste

As conscientiousness and care for the Earth and the natural environment grows in the face of the many environmental challenges and dangers which confront our planet today (including global climate change and environmental pollution), there is likewise a growing global movement towards sustainable living and the reduction of human waste. The modern lifestyle of developed […]

Herb Spotlight: Cloves (Syzygium aromaticum)

Cloves, a popular cooking spice and important Ayurvedic herb, are the dried flower buds of the Syzygium aromaticum tree, originally native to Indonesia. It is called lavaṃga in Sanskrit. The very distinctive flavor and aroma of clove buds comes mainly from the compound eugenol, which constitutes up to 90% of the essential oil of clove. […]

Herb Spotlight: Barleria prionitis (vajradanti)

Barleria prionitis, also known as “Porcupine Flower”, is an important Ayurvedic herb for dental care, while also having other medicinal properties as well. Its name in Sanskrit is vajradanti or वज्रदन्ती (vajra meaning “diamond” and danti meaning “toothed” or “tusked”), which points both to its herbal use in Ayurvedic dental care as well its very […]

Eco-friendly, zero-waste packaging for Auromere’s most popular product

Auromère’s award-winning Ayurvedic herbal toothpaste in its most popular flavor, Fresh Mint, is now available in eco-friendly, zero-waste glass jars, with metal cap and wooden serving spoon for environmentally-conscious consumers looking for an eco-friendly alternative to traditional toothpaste tubes. This packaging contains no plastic and is 100% recyclable! Containing the same concentrated formula which lasts […]

Aromatherapy & Balancing the Body’s Three Doshas

The Three Doshas According to Ayurvedic wisdom, the body is composed of three constitutional humors or energetic qualities, called in Sanskrit doshas (tridoṣa), and these three doshas are known as Vata, Pitta and Kapha (vāta, pitta, kapha). Vata: The Vata dosha is generally characterized as light, thin, dry, quick, high-strung, fragile, wiry, flighty, brittle, and […]

An Ayurvedic Dental Care Regimen for Optimal Health of your Mouth, Teeth & Gums

In Ayurveda, one’s daily health and hygiene regimen is referred to as dinacaryā (दिनचर्या), or ‘daily practice’ in Sanskrit. This is a regular daily discipline to keep your mind and body in optimum health and wellness. Each one’s daily health and hygiene regimen will be different depending one one’s age, gender, state of health, body […]

Manufacturer Spotlight: KVM

Auromere works closely with suppliers throughout India to provide authentic, natural Ayurvedic products of the highest quality, engaging local specialists, practitioners and cottage industries who provide employment in local village communities throughout the country. In this post we’ll be featuring KVM Research Laboratories, the manufacturer of Auromere’s Herbomineral Mud Bath, Neem Balm, Face Wash, & […]

Book Highlight: Becoming One

Becoming One: The Psychology of Integral Yoga, compiled by Paulette Hadnagy, is a comprehensive compilation of the Mother’s conversations and writings on various psychological themes, which ultimately gives a broad view and introduction to what may be termed, the Psychology of Integral Yoga, the system of Yoga put forward by Sri Aurobindo and the Mother. […]

Taking Care of Your Skin Amidst the Coronavirus Pandemic

Medical experts say that one of the most effective deterrents to the spread of the coronavirus is frequent hand washing with soap and/or alcohol-based hand sanitizer. Although effective at preventing the spread of the coronavirus, frequent hand washing is not necessarily the best thing for your hands, which may become dry, sore, irritated, itchy or […]

Auromere Wrinkle Serum and the Ayurvedic Art of Sneha Kalpana

A process for producing potent serums All the prominent Ayurvedic texts like Sushruta Samhita, Charaka Samhita and Sharngadhara Samhita written by the ancient sages speak about the technique of medicinal infusion of the rejuvenating properties of various herbs into liquid media to produce potent serums. This process of medicinal infusion the sages called ‘sneha kalpana’. […]

Easy Ways to Make Your Beauty Regime 100% Vegan

With a quarter of millennials identifying as either vegan or vegetarian, it’s no surprise that the beauty industry is having to change direction and ditch animal testing and animal ingredients. Switching to vegan beauty products is easier than ever with so many options available, but it can still feel overwhelming at first when terms like ‘vegan’ and […]

Brushing your dog’s teeth with Auromere!

Did you know that periodontal (gum) disease is the most common clinical health condition in adult dogs, according to the AKC Canine Health Foundation? According to veterinarians, cleaning your dog’s teeth is just as important as cleaning your own, preventing the buildup of plaque and tartar and associated bacterias which ultimately lead to gingivitis and […]

Caring for your teeth with the power of Neem

The incredible benefits of Neem have been known since ancient times in Ayurveda, where it is described as sarva roga nivarini (सर्वरोगनिवारिणी) –“The protector from all diseases.” Nature’s toothbrush Every morning, people all over rural India entrust their oral health to the humble Neem tree, taking young twigs from nearby trees to brush their teeth […]